SSAA 2026 Stickers Are Here! Discover the Story Behind the Colour Choice
Introducing This Year’s Colour — Baby Blue
We’re excited to share that the SSAA 2026 stickers have arrived! This year, we’re introducing a calming yet forward-looking shade: Baby Blue. It’s a soft, open colour — but don’t let that fool you. The choice reflects a clear direction for where the self storage industry is heading and how our community continues to evolve across Asia.
Why Baby Blue?
As self storage matures across the region, operators are stepping into a new chapter — one defined by clarity. Clearer data. Clearer digital pathways. Clearer customer journeys.
Baby Blue captures this shift perfectly.
It’s inviting and modern, while also signalling transparency, trust, and the stability our members bring to fast-changing urban environments. It reflects an industry that’s confident, approachable, and ready for what comes next.
What the Colour Represents
Baby Blue conveys openness and visibility — now essential in today’s operating environment. From API-enabled ecosystems to smarter user interfaces, the industry is moving towards smoother connections and seamless experiences.
This shade speaks to:
Reliability — the calm, steady presence operators bring to their communities
Innovation — a clear horizon as technology reshapes the sector
Accessibility — self storage becoming friendlier, easier to navigate, and more embedded in everyday urban life
It’s a gentle colour carrying a strong message:
2026 is a year of clarity — in our data, our operations, and our collective direction as an industry.
A Fresh Look for a Forward Year
We’re proud to introduce Baby Blue as our 2026 colour. It reflects fresh momentum across Asia and the continued commitment of our members to build an industry that is modern, transparent, and well-connected.
More updates — including the first 2026 events — will be shared soon.
Let’s make it a bright, clear year ahead together.