Navigating the Future of Search:

SEO vs GEO and The Rise of AI in Search

4 Sept 2025 | 4:00 pm - 5:00 pm (HKT, GMT+8)

Details

Date: 4 Sept 2025 (THU)

Time: 4:00 pm – 5:00 pm (HKT, GMT+8)

Type: Webinar

Ticket: FREE for members

HK$300 for non-members

With AI transforming the search landscape faster than ever, the rules of the game for getting found online are changing. On 29 July, “AI Mode” officially launched in the UK, signalling a major shift in how users interact with search results – and how businesses need to adapt.

Join Robbie Cameron, Director of Search at Digital First, as he unpacks the latest developments in search, including the differences between SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation), why they matter, and what self storage operators need to do now to stay competitive.

What you’ll learn:

• SEO vs GEO – What they are and how they differ

• Why this shift is critical for your business

• How search behaviours are changing in the AI era

• Practical steps to adapt and stay visible

• Live Q&A with Robbie Cameron