How to Open Your Self Storage Facility With Customers Already Waiting

29 Sep 2026 | 4:00–5:00 PM (HKT, GMT+8)

Details

Date: 29 Sep 2026

Time: 4:00 pm – 5:00 pm (HKT, GMT+8)

Type: Webinar

Ticket: FREE for Members, HK$300 for Non-members

What if you could open a new self storage facility with 40–50 customers already signed up — and enough revenue coming in to reach break-even from month one?

Instead of opening the doors and then starting to look for customers, Alberto Serrano Rivas, Founder & CEO of Trasteros Plus, takes a very different approach: start marketing early, build demand before launch and have paying customers ready to move in from day one.

In this practical SSAA webinar, Alberto will share the playbook behind his session, “How to open your facility and bill €5,000/month from day one” — recently presented at the Self Storage Summit in Bilbao, Spain.

The strategy is simple in principle, but requires the right preparation: build the website first, generate demand before opening, turn enquiries into pre-bookings and create urgency without relying on heavy discounts.

The result? A new facility that can open with an existing customer base rather than starting from zero.

What You’ll Learn

Alberto will take us through the strategy step by step, including:

• Why your website should come before your facility — and when you should start marketing

• How to start generating enquiries while the site is still under development

• How to turn early enquiries into pre-booked customers

• Creating urgency around your opening without relying on heavy discounts

• Building a pipeline of 40–50 customers before opening day

• How pre-opening sales can help a new facility move towards break-even from month one

• Lessons from Trasteros Plus, with examples adapted for the Asian self storage market

This is not a theoretical discussion about marketing. It is a practical look at how an experienced self storage operator approaches one of the biggest challenges for any new facility: building occupancy before the doors even open.

Who Should Attend?

This webinar will be particularly useful for:

• Operators developing a new self storage facility

• New entrants preparing to launch their first site

• Existing operators planning their next location

• Owners looking to improve their pre-opening marketing and leasing strategy

• Anyone involved in self storage development, operations or marketing