Modernising the Self Storage Journey: One Operator’s Digital Transformation
Across Asia, many self storage operators are facing the same challenge: their customers' expectations for tech are growing more advanced than their current systems can offer. Customers now expect to browse and book units online, completing their entire booking without engaging with a person.
One mid-sized operator in Hong Kong recently found itself at that crossroads. Their facility had loyal customers, but manual processes and limited online tools were holding them back. As competition grew, it became clear that the way people searched for and secured storage had changed. The business realised they needed to change with it to continue their growth.
At the centre of this shift was a simple question: Should I make my pricing transparent online? In a market where that practice is still emerging, it felt like a bold move. But it also offered the chance to build trust and streamline the client journey.
That’s when the team turned to R6 Automate, which offers a suite of automation tools designed to help self storage businesses transition from legacy systems to modern, data-driven operations.
Released at the Self Storage Association of Australasia’s Gold Coast show, R6 Automate connects the full customer journey from digital discovery to day-to-day management, giving operators the tools to add profit, reduce costs, and deliver a more seamless experience.
The Hong Kong facility began by upgrading its website and booking platform. Transparent pricing, real-time unit availability, and high-quality imagery turned it from a static brochure into a genuine booking engine. Customers could rent units anytime, from any device, and online conversions quickly increased.
Behind the scenes, Sitelink by Storable was the operational backbone. Used by more than 17,000 self storage facilities worldwide, Sitelink streamlines billing, communication, and reporting and integrates with RapidStor and StorApp to automate routine tasks. Even with a small onsite team, the operator could now manage enquiries, reservations, and client updates effortlessly.
The result was not just efficiency but visibility. With R6 Automate’s operations dashboard, the operator gained real-time insights into occupancy, revenue, and performance. Those insights drove data-backed decisions about marketing, pricing, and staffing, replacing guesswork with clarity.
Today, this Hong Kong operator runs leaner, faster, and more profitably than before. Automation has empowered staff to focus on service, growth, and customer relationships.
R6 Automate simplifies the complexities of self storage by combining the best global technologies with proven processes. From single-site facilities to large multi-site portfolios, it’s helping operators across Asia (and the rest of the world!) take confident steps into a more digital, connected future - one customer journey at a time.