When AI Decides Who Gets Visited
When AI Controls Discovery: The Future of How Customers Find Self Storage
12 Mar 2026 | 4:00 pm - 5:00 pm (HKT, GMT+8)
Details
Date: 12 Mar 2026 (THU)
Time: 4:00 pm – 5:00 pm (HKT, GMT+8)
Type: Webinar
Ticket: FREE for members
HK$300 for non-members
Speaker: Robbie Cameron
Director of Search, Digital First
Self storage is still a local, trust-based decision.
Customers search nearby, read reviews, look at photos — and then usually visit in person before deciding.
But the way customers discover storage is changing.
With Google moving towards search and purchase without websites, and AI tools like ChatGPT becoming the new search and recommendation layer, platforms and AI will increasingly decide which 2–3 operators a customer even considers visiting.
For self storage operators, the real risk is not that customers won’t visit your store.
It’s that they’ll never see you at all.
In this webinar, we will explore:
How AI and platforms are reshaping discovery and shortlisting
Why Maps, reviews, photos and “recommended results” will matter more than ever
Whether demand will concentrate into fewer, more visible operators
What this means for SEO, Google Maps, reviews and digital presence
And what practical steps operators should start taking now to avoid becoming invisible
This is not about selling units online.
It’s about staying visible in an AI-driven world.
Robbie Cameron
Director of Search
Digital First
Robbie Cameron
Director of Search
Digital First
Robbie, who has over 17 years’ experience in the self storage industry, has worked at every level of operations in the leading and largest self storage brand in Africa, Stor-Age Property REIT (JSE - SSS) (https://stor-age.co.za/), of which he was a founding staff member. Specialising in digital marketing, Robbie heads the experienced Digital First team (https://www.digitalfirst.co.uk) overseeing daily operations and the execution of strategic campaigns focused on enquiry generation.
With extensive experience in onboarding greenfield self storage locations and multiple acquisitions across brands and continents, Robbie is most proud of the continued improvement in performance in competitive markets. He believes that Digital First is uniquely positioned as a self storage expert with excellent marketing capabilities supported by their accredited Google and Meta partnerships.