Space Next Door
Nominated for Multi-Site Operator Store of the Year
Nominated for Technology and Innovation Award
Nominated for Creative and Effective Marketing Award
Relaunched in 2019, Space Next Door is a self-storage marketplace and operator that aims to connect consumers with the widest range of storage space in the market.
SpaceNextDoor.com enables consumers to seamlessly compare, book and manage their storage space. Apart from offering the widest selection of storage facilities in the markets we operate, we also act as a no-frills self-storage operator under the ‘SND’ brand. This enables us to address the growing demand for space in the market at a very competitive price without compromising on any of the core essentials.
Headquartered in Singapore with regional offices in Bangkok and Tokyo. Their core business models include:
Self-Storage Marketplace
Self-Storage Operator
Nominated Store of the Year
SND 4010 Ang Mo Kio Techplace 1
Address
Block 4010 Ang Mo Kio Avenue 10 #02-01/02/03 Singapore 569626
About this Store
Space Next Door’s flagship facility includes 128 storage units with various size offerings ranging from extra small (16 sq ft) to large (117sq ft). It is conveniently located within 100m of the nearest residential area in Singapore. There are public transportation links nearby for ease of access as well as a main expressway. The favourable location of this facility caters to both household and corporate demographics.
Space Next Door’s facilities are unmanned, however customer support is readily available via their customer mobile app. Security is guaranteed with their one time pin verification also via their customer mobile app.
In addition to this, they have also integrated 360-degree interactive virtual tour functionality on their website to enable customers and potential customers to view the facility as if in person. Not only does their Matterport integration mimic the real-life experience it also provides intuitive measuring functionality so that users can easily gauge the size of the doors, corridors and units.
This facility is suitable to users across different categories - space is used by individuals, SME's, corporate users and everyone in between. Their no-frills approach resonates well with their diverse customer base.
Their seamless online to offline integration also makes this quite a unique offering in the market. This endeavour is also a product of the ever-changing circumstances and uncertainties, especially those brought on by the Covid-19 pandemic, where social distancing is key.
They wanted to provide an offering in the market that not only embodies their core values but is also relevant and addresses the ever changing needs of the market.
Nominated Technology and Innovation Award
Website and Mobile App Development
Prior to launching the new Space Next Door Website in April 2021 there was no existing platform in Southeast Asia that could aggregate self-storage offerings and provide clear and transparent pricing.
Space Next Door wanted to solve this problem by providing a customer-centric, intuitive solution that enable customers to make self-storage bookings online, equipped with all the information to do this comfortably. These include:
Clear, transparent pricing
Real-time inventory availability
Safe and secure booking process and payment gateway
Fully integrated customer support to assist in the booking process
Enable the customer to do a 360 degree virtual tour of the facility
Provide functionality to give the user/customer confidence to book the right unit for their needs by offering an intuitive size-guide tool
Space Next Door was built using an API-centric approach. The whole platform runs on a headless backend that allows them to build omnichannel customer flows and extend Space Next Door’s capabilities with third party integrations such as payments, IoT, call center systems, etc.
Space Next Door identified different types of opportunities to develop a new way of supporting customers after they book within the SND mobile application. Some of these innovative developments include:
Billing Management
Logistic Services
Door Access
Resizing the unit
Extending the booking
Nominated Creative and Effective Marketing Award
Self-Storage In Your Hands
Space Next Door is a relatively new player in the self-storage industry in Singapore. As an online marketplace as well as a self-storage operator they had a unique value proposition they wanted to communicate to their audience. They decided to take a multichannel-marketing approach to achieve their goals. They wanted to seamlessly present their brand, platform and value proposition in an online to offline to online approach.
The key message is that using their platform to book self-storage is a simple and intuitive process. The goal was simple - showcase that booking self-storage can easily be done online, much the same as services and offerings in other industries such as hotels etc - easily from the palm of your hand. To showcase this they employed the following initiatives:
Out of home advertising in the form of bus shelter and HDB billboards
On-ground activations via flyering
Highly targeted performance marketing campaigns
Online display and video targeting to generate further awareness
